BAOS Top 10 | #6 | #139 The Business of Marketing Craft Beer Pt. 2: Growing The Industry with Tiffany Alexis (High Season Co.)

Nov 20, 2019

As we round out the bottom five of our Top 10 Most Downloaded Podcasts Of All Time, we come across an interesting one. Our producer Tiffany Alexis, who also runs her wine, spirits and coffee account LiquidxHappiness, co-founded High Season Co., a social media agency, along with Cee back in 2015. There isn't really many other people so well positioned to give marketing advice on the craft beer industry than these two.

It was a bit of a surprise to us that this episode made it into the Top 10 as we felt it was more aimed at industry versus the general drinking public, however clearly a lot of folks found it interesting and valuable, and it inspired us to continue talking about marketing and craft beer on the podcast. Tiffany is such a great speaker, this is a really fun conversation. Enjoy!

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Nine episodes ago, we brought our producer Tiffany on for a podcast about marketing in Craft Beer. The response was so overwhelmingly positive that we had to bring her back for another one! This time around, we delved deep into how we can all contribute to the growth of this burgeoning industry via all forms of marketing, including digital, offline, diversity, word of mouth, working with media + influencers, and more. Check out Part 1 back in Episode #130 to get the foundation, if you haven't already.

 

Beers Reviewed: The Craft Reserve April Box featuring beers from the Toronto East Brewing Collective. Godspeed Umi; Left Field A Very Pleasant Good Evening; Eastbound Revealed Constellations; Left Field Big Train; Muddy York Working Hard NEIPA; Godspeed Ochame; Omnipollo Bianca.

 

This episode is brought to you by High Season Co. - @highseasonco // highseasonco.com

 

Theme tune: Cee - BrewHeads // bit.ly/CeeBrewHeads

 

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