May 22, 2024
Welcome to our brand new season, The Business of Beer!
This whole thing started in early 2024 when Cee and Tiff did a pod
focused on why so many craft breweries are closing, and that led to
a whole slew of episodes focused on varying aspects of the
craft beer industry. These episodes became so popular with guests
reaching out to be on the pod to not talk about their own brewery
that the team figured it'd make more sense to kick off a dedicated
season.
We're setting it off with two phenomenal taproom managers -
Caitlyn of Town Brewery and Jamie of Fine Balance joined Cee and
Nate to get into the misconceptions of what taproom managers
actually do, the pricing of retail beer, changing consumer habits
in the taproom, the popularity and importance of new releases vs
flagships, taproom challenges, the value of merch for a brewery,
hospitality and the value of great service, Google reviews and the
Untappd effect on breweries. They cracked a series of killer brews
- Town Square Wheels Hazy IPA, Town Easy Tiger Non-Alcoholic Lager,
Fine Balance Trailhead American Pale Ale, Fine Balance Spicy Water
(Raspberry), Town Hot Knives Hazy DIPA, Town Local Hero
Non-Alcoholic IPA, Fine Balance x Slake Mountview Farmhouse, and
Fine Balance Spicy Water (Peach). This was a brilliant way to
launch a new series - enjoy!
BAOS Podcast
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