Aug 7, 2024
One of our most watched videos on YouTube is about the life of
a craft beer sales rep, and strangely it's something we've never
explored at length on the podcast before. Micah Overton of Lilypad,
a "CRM crafted for beverage suppliers and distributors to stay
organized and sell more liquid", joins Cee to talk about a day in
the life of a beer sales rep, the difference between
self-distributing and having distributor partners, how a sales rep
decides where to go every day, how to approach current or potential
clients, his experience with wholesalers, the pros and cons of the
3-tier system, some fun stories from his days as a sales rep, and
why and how technology can help beer sales teams do their job.
Micah provided some killer Florida brews for the session -
BarrieHaus Beer Co. Bublina Czech-style Pilsner, Angry Chair Vodnik
Czech-inspired Pilsner, Coppertail Hop Quest Cold IPA, and Hidden
Springs Ale Works A Hot Dog Is Most Definitely A Sandwich. This was
fascinating - cheers!