Dec 25, 2019
It all comes full circle. Scott and I started this podcast as
a fun side project. It quickly became a serious part of all our
lives with an entire team behind it, and in particular there was
someone who was driving the whole thing from the start. My partner
in life and business, Tiffany, and I had been talking about doing a
podcast about Marketing and Social Media, as we run an agency and
we're genuinely passionate about the craft beer industry stepping
up their marketing game. So when we finally did it, we really had
no clue how impactful it would be.
I kinda figured one of the big name breweries would be our
most downloaded episode. But no, the people wanted to hear the team
speak on something we're passionate about, and that's both
inspiring and humbling. Thank you all for lending us your ears over
the years. We hope you learned something, and had a few laughs.
We're excited af for the move into themed seasons in 2020, we're
already working on the first two seasons so stay tuned, and get it
in ya! And oh yeah - Happy Holidays!
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Being that beer is both an art and a science, one key element
of running a business often gets overlooked throughout the industry
- Marketing. Our producer and Social Media Strategist Tiffany
Alexis joins Cee, who just returned from a trip back home to
Australia, for a full length chat about all things Social Media and
Digital Marketing, Influencer Marketing, Public Relations and
simply and clearly break down how craft breweries can win
online.
Beers Reviewed: Mr. Banks Rancho Relaxo; Bad Shepherd Victoria
Pale Ale; Kilter x 2 Crows Flamango; Dominion City Between Two
Evils.
This episode is brought to you by Tavour - Discover rare
beers, curate your collection and get it delivered. Download the
app and use the code "BAOS" to receive $10 in beer bucks after you
spend $25 // tavour.com
Theme tune: Cee - BrewHeads // bit.ly/CeeBrewHeads
Subscribe to the podcast on YouTube! //
bit.ly/BAOSYouTube